National Commercial Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• Actively responsible for driving revenue growth, profitability, and market expansion for the company's generator and agricultural equipment business. This role involves developing and executing commercial strategies, managing key customer relationships, overseeing sales operations, identifying new business opportunities, negotiating contracts, and ensuring customer satisfaction.
• The National Commercial Manager will work closely with technical, service, procurement, and finance teams to achieve business objectives and strengthen the company's market position.

Key Responsibilities
Commercial Strategy & Business Development:

• Develop strategic partnerships with manufacturers, dealers, distributors, contractors, and corporate clients.
• Analyse market trends, customer needs, competitive activities, and industry developments.
• Develop and implement commercial strategies to achieve sales and profitability targets.
• Prepare annual sales plans, forecasts, budgets, and growth initiatives.
• Identify and pursue new business opportunities in the power generation and agricultural equipment sectors.

Sales & Key Account Management:

• Negotiate commercial terms, tenders, contracts, and service agreements.
• Build and maintain strong relationships with major customers, government agencies, NGOs, agribusinesses, contractors, and industrial clients.
• Ensure high levels of customer satisfaction and retention.
• Drive sales of diesel generators, gas generators, power solutions, tractors, harvesters, irrigation systems, and other agricultural equipment.
• Lead and manage the sales team to achieve revenue and margin objectives.
• Ensure effective sales pipeline management and accurate forecasting.
• Conduct customer visits and participate in key negotiations and presentations.
• Establish sales targets and monitor team performance against KPIs.
• Manage strategic and high-value accounts.

Tendering & Contract Management:

• Ensure compliance with contractual obligations and procurement requirements.
• Negotiate and manage commercial contracts to maximize profitability while minimizing risk.
• Identify and evaluate tender opportunities in both public and private sectors.
• Lead bid preparation, pricing strategies, and proposal submissions.

Pricing and Profitability Management:

• Collaborate with finance and procurement teams to optimize commercial performance.
• Monitor profit margins and cost structures across product categories.
• Review market pricing trends and adjust strategies accordingly.
• Develop pricing models and commercial proposals that support business objectives.

Product & Market Development:

• Gather customer feedback to influence product offerings and after-sales services.
• Work closely with suppliers and OEM partners on product positioning and market penetration.
• Support product launches and promotional activities.
• Identify opportunities for introducing new products and services.

Cross Functional Collaboration, Reporting and Compliance:

• Coordinate with technical and service teams to ensure seamless project execution and customer support.
• Monitor key business metrics and recommend corrective actions.
• Support inventory planning to align stock availability with sales demands.
• Prepare regular commercial reports, sales forecasts, market intelligence, and performance analyses.
• Ensure adherence to company policies, ethical standards, and regulatory requirements.
• Collaborate with finance, procurement, logistics, and operations teams to ensure commercial success.

Team Leadership and Management:

• Conduct performance evaluation via feedback and support to sales team and address areas of improvement and celebrate successes.
• Cascade PSN’s goals and objectives into departmental then individual targets and goals to ensure each team member has clear objectives that align with our vision and mission statement and a roadmap for achieving them.
• Lead, motivate and assign territory to sales team by providing guidance, coaching, and support to sales team to enhance performance and achieve targets.
• Work in partnership with HR to hire and train new salespeople through development and implementation of training programs to equip the team with the skills and knowledge needed to succeed.

Minimum Educational Qualification / Required Experience

• Minimum of 10 years of Generator and Agricultural equipment sales, or business development experience.
• Proven track record of achieving revenue and profitability targets.
• Bachelor’s Degree in Business Administration, Marketing, Agricultural Engineering, Mechanical Engineering, Economics, or a related field.
• Experience managing major accounts, tenders, and contract negotiations.
• 3–5 years in a senior managerial role within the generator, power solutions, agricultural machinery, heavy equipment, or related industry.
• MBA or professional commercial qualification is an added advantage.

Skills and Requirements:

• Ability to understand and follow company policies and procedures.
• Grace, patience, empathy, self-awareness, emotional intelligence, and a sense of humor are all soft skills sought by PSN for this role.
• Must network and build professional relationships with a variety of distributors and dealers in the generator sector.
• Strategic team player with high level of dedication.
• Training and coaching skills to build and lead a high performing sales team.
• Financial planning and solid negotiation skills to accomplish set task within the departmental budget.
• Uphold high level of tactical thinking capability while achieving set goal within budget limit.
• Computer proficiency in Microsoft Office 365, marketing communication, and other similar in-house applications.
• Proven record of sales, marketing management and business development experience.
• Efficient organizational and active listening skills.
• Ability to travel as required, work independently and achieve targets.
• Superb people skills and confidence to engage individuals from a variety of backgrounds and disciplines in clear cut communication.