Marketing Manager (Mid-Level)

Location: Port Harcourt, Rivers
Employment Type: Full-time

About the Role

• This is a central role dedicated to driving brand visibility, customer acquisition, and market penetration in a competitive and safety-sensitive sector.
• We are looking for a strategic and results-driven Marketing Manager to lead the planning and execution of our LPG-to-Home initiative.
• You will oversee the entire lifecycle of marketing activities—from digital campaigns and community engagement to media relations—ensuring a successful product rollout and sustained growth.

Key Responsibilities

• Community & Education: Design and execute community engagement programs focused on safety awareness, product education, and trust-building.
• Public Relations: Manage press and media relations to ensure consistent messaging and strong brand positioning across all channels.
• Campaign Management: Coordinate with creative and digital agencies to deliver high-quality content and oversee promotional offers and customer onboarding.
• Reporting & Collaboration: Track and report weekly progress on campaign reach and KPIs while collaborating with Sales, Operations, and Customer Service teams.
• Launch Strategy: Develop and implement comprehensive pre-launch and launch marketing strategies, including brand activations, influencer partnerships, and teaser campaigns.
• Market Insights: Conduct market research and competitor analysis to guide decisions and optimize campaign performance.

Requirements & Skills

• Experience: 5–7 years in consumer marketing, preferably within FMCG, Oil & Gas Retail, Energy Distribution, or Tech-enabled services.
• Brand & Project Management: Proven ability to build and protect a consumer brand while managing complex timelines, budgets, and cross-functional teams.
• Education: Minimum B.Sc. in Marketing, Business Administration, Communications, or a related field.
• Core Competencies: A strategic thinker with strong creative instincts, excellent leadership skills, and a customer-centric mindset focused on reliability and safety.
• Digital Proficiency: Expertise in social media strategy, SEO/SEM, paid advertising, and analytics tools like Google Analytics, Meta Business Suite, and HubSpot.

Preferred Qualifications:

• Professional certifications (e.g., CIM, Google Digital Marketing, Meta Blueprint, or HubSpot).
• Experience with home-service or last-mile delivery solutions.
• Demonstrated success in launching products in regulated or safety-sensitive industries.

How to Apply
Interested and qualified candidates should forward their CV to: [email protected] using the Job Title as the subject of the email.

Note: Join us in revolutionizing LPG distribution through responsible and innovative marketing practices.