Head of Marketing

Standard Bearers School was founded on January 7, 1997, during a time when Nigeria’s education system faced declining standards despite the rise of many schools. With a small team of passionate educators and a handful of pupils, SBS was established with a clear vision: to create a school that gives equal importance to academic excellence and creativity.

More than just a school, SBS is a close-knit community that offers a well-rounded educational experience in a modern, technology-driven learning environment. We celebrate the individuality of every child, guiding them on a journey of self-discovery while nurturing independence, confidence, and responsibility. Our goal is to provide a strong foundation that prepares our students to become capable and responsible members of society.

Location: Lekki Phase 1, Lagos
Employment Type: Full-time

Position Summary

• The Head of Marketing will be responsible for developing and executing a comprehensive marketing, admissions, and brand strategy that drives sustained pupil enrollment and retention.
• This role is performance driven and requires a marketing leader with a proven ability to convert prospects into enrollments and deliver measurable business growth.
• The successful candidate will lead initiatives that increase the school's visibility, strengthen stakeholder engagement, and significantly grow student numbers while maintaining high retention of existing families.

Key Responsibilities
The successful candidate will:

• Conduct market research and competitor analysis to identify emerging opportunities and recommend growth strategies.
• Prepare annual marketing plans, budgets, and monthly performance reports for Management and the School Board.
• Monitor marketing performance using key performance indicators (KPIs), including inquiry generation, conversion rates, enrollment growth, retention rates, return on investment (ROI), and customer satisfaction.
• Work closely with the Admissions, Academic, Human Resources, and Operations teams to ensure a seamless admissions experience for prospective families.
• Develop and manage digital marketing campaigns across social media, Google, email marketing, website content, SEO, and online advertising.
• Represent the school professionally at networking events, educational conferences, exhibitions, and stakeholder engagements.
• Plan and coordinate Open Days, school tours, exhibitions, community outreach programmes, education fairs, and promotional events.
• Establish strategic partnerships with organisations, estates, churches, corporate bodies, and community groups to increase enrollment opportunities.
• Increase pupil enrollment through innovative marketing campaigns, community engagement, partnerships, and lead generation initiatives.
• Manage the school's website, social media platforms, promotional materials, and all external communications to ensure consistency of brand messaging.
• Develop and execute strategies to retain existing pupils while improving parent satisfaction and loyalty.
• Develop and implement a comprehensive marketing and student recruitment strategy aligned with the school's strategic objectives.
• Generate qualified admissions leads and improve conversion rates from inquiry to enrollment.
• Identify and implement innovative marketing technologies, CRM systems, Artificial Intelligence (AI) tools, and automation solutions to improve marketing effectiveness.
• Build and strengthen the school's brand identity across digital, print, outdoor, and community platforms.

Key Performance Indicators (KPIs)
Performance will be assessed against measurable outcomes, including:

• Delivery of approved marketing initiatives within budget.
• Digital marketing performance and engagement.
• Parent satisfaction and referral rates.
• Return on marketing investment (ROI).
• Growth in total pupil population.
• Achievement of annual student enrollment targets.
• Enquiry-to-enrollment conversion rate.
• Brand visibility and market awareness.
• Retention of existing pupils.
• Number of qualified admissions inquiries generated.

Qualifications and Experience
Applicants should possess:

• Previous experience within the education sector will be an added advantage.
• A minimum of 7 years' progressive experience in marketing, business development, admissions, or brand management, with at least 3 years in a leadership position.
• Strong knowledge of digital marketing, CRM systems, SEO, social media management, email marketing, and content marketing.
• A Bachelor's Degree in Marketing, Business Administration, Mass Communication, Public Relations, Digital Marketing, or a related discipline. A Master's degree will be an added advantage.
• Excellent leadership, communication, negotiation, and stakeholder management skills.
• Proficiency in Microsoft Office applications and modern digital marketing tools.
• Demonstrable success in driving customer acquisition, business growth, or student enrollment.
• Strong analytical, strategic planning, and project management abilities.

Competencies:
The ideal candidate must demonstrate:

• Passion for education and child development.
• Results-oriented and target-driven mindset.
• Excellent presentation and public speaking skills.
• Strategic thinking and commercial awareness.
• Ability to work independently and lead cross-functional teams.
• Creativity and innovation.
• Strong organisational and time management skills.
• High level of integrity and professionalism.
• Strong negotiation and relationship-building abilities.
• Exceptional business development and sales skills.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and leadership development.
• The opportunity to make a significant impact on the growth and success of a leading private school.
• A collaborative and innovative work environment.

How to Apply
Interested candidates should send their Curriculum Vitae (CV) and a cover letter outlining their suitability for the role to: [email protected] using the job title as the subject of the email.

Note: Only shortlisted candidates will be contacted.