Uniccon Group is the home of innovative and customizable tech products to meet your needs. We combine world-class expertise, experience, and modern tools to scale up your productivity. Valuing and collaborating for the best services have kept us ahead of the market. Individuals, SMEs, organisation, and government agencies achieve more with us.
Uniccon Group owns Africa’s leading hub for STEM research, training, and solutions (STEMFocus). Research is the bedrock of our innovative services in the marketplace, payment gateway, workflow optimization, financial intel, cybersecurity, cloud infrastructure, and e-learning products. We are futuristic and leading with METAVERSE and NFTs in Africa. The operations extend to Agro-commodities processing and export, fashion brands, and general contracting business. It oversees operations across Africa, Asia, Europe, the Americas, and other parts of the world. The products are innovative, and customizable to meet market needs. Unicorn Group is a key player in their respective industries.
We are recruiting to fill the position below:
Job Position: Digital Marketing Specialist
Job Location: Lagos
Employment Type: Full-Time
Core Purpose
- To build and manage a lean, high-performing growth engine.
- This role owns paid and organic acquisition, app store optimization (ASO), conversion funnels, and retention campaigns to cost-effectively drive user acquisition and revenue.
Key Responsibilities & Deliverables
- Paid Acquisition: Plan, run, and optimize targeted campaigns on Meta, Google, TikTok, and LinkedIn, managing budgets to optimize CPA, CAC, and ROAS through continuous creative and audience testing.
- App Store & Organic Growth: Own ASO across Google Play Console and App Store Connect, alongside basic on-page SEO, keyword strategies, and content recommendations for website traffic.
- Lifecycle & Funnel Marketing: Map user journeys, eliminate drop-off points, and deploy automated email, SMS, push, and WhatsApp retention/win-back flows using CRM tools.
- Analytics & Attribution: Set up end-to-end event tracking (GA4, GTM, Meta Pixel, UTMs) and build clear reporting dashboards (Looker Studio) to demonstrate channel ROI to leadership.
- B2B Growth: Support lead generation for enterprise/institutional clients via targeted landing pages and outreach campaigns.
Candidate Requirements
- Education & Experience: Bachelor’s Degree in Marketing, Business, Computer Science, or a related field, with 2 to 4 years of hands-on digital/performance marketing experience (ideally within African tech startups, fintech, or SaaS).
- Ads & Analytics: Meta Ads Manager, Google Ads, TikTok Ads, GA4, GTM, Looker Studio.
- ASO & SEO: Google Play Console, App Store Connect, Google Search Console.
- CRM & Automation: HubSpot, Mailchimp, or similar platforms (WhatsApp API experience is a plus).
- Key Competencies: Data-driven mindset, resourcefulness in early-stage startup environments, strong ownership, and deep understanding of Nigerian mobile-first digital consumer behaviors.
Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Position as the subject of the email.
