Digital Marketing and Social Media Officer

We are recruiting to fill the position below:

Job Title: Digital Marketing and Social Media Officer

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Summary

• Digital Marketing & social media Officer is responsible for maintaining Gaby Lagos’s brand online presence and sales by working on various marketing campaigns in line with the strategy.
• Duties include conducting wide research, strategizing with the team, creating content for successful campaigns, managing Gaby Lagos’s social media accounts, contributing to the development of social media strategies and policies, taking the lead in its implementation; developing and implementing social media guidelines, systems, procedures and tools; and provides expert reporting, analytics, and advice to increase visibility, awareness, understanding, and support for Gaby Lagos’s vision, corporate objectives, events, other activities, and programs.

Reporting Line

• Reporting to the F & B Manager with dotted lines to the General Manager.

Responsibilities

• Build and execute social media strategy through comprehensive research, platform determination, benchmarking, messaging, and audience identification and data gathering.
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that build meaningful connections and engagement that encourages and results in the audience taking action.
• Set up and/or optimize Gaby Lagos’s social media pages within each platform to increase the visibility of company’s social content.
• Moderate all user-generated content in line with the moderation policy.
• Create editorials, Monthly content calendars in advance as well as syndication schedules
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Collaborate with F& B Coordinator, Exec Chef and GM to manage reputation, identify key players, and coordinate actions.

Education, Skills and Experiences

• BA(Hons) or BSc (Hons) in Communications, Marketing, Business, New Media, Public Relations or related field.
• Proven work experience in social media management and as a Digital Marketer
• Excellent writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web analytics, Google analytics web, CRO, PPC and SEO.
• Knowledge of online marketing and good understanding of major marketing channel
• Positive attitude, detail, and customer oriented with good multitasking and organisational ability
• Excellent people skills, business acumen and exemplary work ethics
• Aptitude in decision-making and solution-driven

Reporting & Deliverables

• Monthly Content Calendar.
• Monthly review of Average Engagement Rate from all social media pages and Website.
• Monthly Conversion rates for website clicks, events registration etc
• Monthly reports on Cost per Click on Ads and sponsored posts.
• Monthly Bounce Rate
• Monthly Follower Count and Growth.