Digital Marketer (Remote)

Location: Lagos or Remote
Employment Type: Full-time
Department: Business Development & Media
Resumption: Immediate

Role Summary

• This role sits within the Business Development function and exists to support revenue generation through strategic digital marketing, community building, content marketing, and lead generation.
• As we continue to expand, we are seeking an experienced Digital Marketer to drive our digital marketing strategy, build engaged online communities, and generate qualified business opportunities through content-driven campaigns.
• The ideal candidate is an exceptional storyteller who understands digital marketing, audience psychology, content strategy, AI-powered marketing tools, B2B lead generation, and community engagement.
• The successful candidate will create digital campaigns, educational content, webinars, newsletters, lead magnets, and online communities that attract manufacturing business owners, CFOs, finance directors, investors, and strategic partners into the company's commercial pipeline.
• Success in this role is not measured by followers, likes, or impressions, but by the number of qualified leads generated, nurtured, and successfully handed over to the Business Development team.
• We are looking for a commercially minded Digital Marketer whose primary responsibility is generating qualified business opportunities not simply managing social media.

Key Responsibilities
Digital Marketing Strategy:

• Monitor campaign performance and continuously optimise for lead generation and conversion.
• Align all marketing activities with the company's three commercial focus areas:
  • Manufacturing Operations Advisory
  • Alternative Funding Advisory
  • Capital Market/NASD Advisory
• Develop and execute digital marketing strategies that support the company's commercial objectives and business development activities.
• Build campaigns that generate qualified enquiries for the company's advisory and consulting services.

Content Marketing & Storytelling:

• Develop educational, insight-driven content that addresses the real challenges faced by manufacturers across Nigeria and Africa.
• Produce content that positions the company as a trusted industry advisor.
• Create compelling content across multiple channels including:
  • Short-form videos
  • Landing pages
  • Email newsletters
  • Digital campaigns
  • LinkedIn
  • WhatsApp communities
  • Website
• Translate complex financial and manufacturing concepts into simple, engaging content for business owners and decision-makers.

Community Growth & Engagement:

• Maintain an active pipeline of community members through strategic outreach and engagement initiatives.
• Build, manage, and grow the company's digital communities with a focus on attracting manufacturers, investors, and strategic stakeholders.
• Identify potential business opportunities emerging from community interactions and ensure qualified leads are routed promptly to the Business Development team.
• Drive meaningful conversations within online communities by encouraging engagement around manufacturing, funding, and operational challenges.

Lead Generation & Conversion Support

• Ensure all qualified digital enquiries are properly documented and transferred to the Business Development team within agreed timelines.
• Monitor the digital sales funnel from awareness through conversion and recommend improvements where necessary.
• Support the Business Development team by generating qualified inbound enquiries.

• Develop and promote lead-generation assets including:

  • Industry checklists
  • Downloadable resources
  • Industry reports
  • Assessment tools
  • Webinar registrations

Webinar & Campaign Management:

• Repurpose webinar content into multiple digital assets across various platforms.
• Manage webinar promotion, registrations, attendee engagement, and post-event follow-up campaigns.
• Coordinate integrated marketing campaigns supporting company initiatives, partnerships, and business development activities.
• Plan, coordinate, and execute webinars and virtual events targeted at manufacturers and business leaders.

Email Marketing:

• Develop email campaigns that educate prospects while driving enquiries and consultations.
• Manage monthly newsletters targeted at manufacturers, investors, strategic partners, and stakeholders.
• Build and maintain segmented mailing lists.

AI & Marketing Technology:

• Continuously evaluate emerging digital tools that improve productivity and campaign performance.

• Leverage AI-powered tools to improve:

  • Marketing analytics
  • Audience insights
  • Workflow automation
  • Research
  • Campaign planning
  • Content creation

Performance Reporting:

• Make recommendations based on campaign data and audience behaviour.
• Track and analyse marketing performance across all digital channels.
• Prepare weekly and monthly reports covering:
  • Campaign performance
  • Webinar results
  • Website traffic
  • Qualified leads generated
  • Conversion metrics
  • Community growth
  • Newsletter performance

Key Performance Indicators (KPIs)
The Digital Marketer will be evaluated based on measurable business outcomes, including:

• Webinar planning, attendance, and lead conversion.
• Qualified leads successfully handed over to the Business Development team within agreed timelines.
• Growth of the manufacturer's online community.
• Campaign ROI and marketing performance.
• Monthly newsletter delivery and performance.
• Website traffic and landing page conversions.
• Downloads of lead-generation resources.
• Contribution to overall business development objectives.
• Consistent LinkedIn publishing and quality engagement.
• Qualified inbound leads generated.

Requirements
Education:

• Bachelor's Degree in Marketing, Communications, Public Relations, Media, Digital Marketing, Business Administration or a related discipline.

Experience
Candidates must have:

• Demonstrated experience building online communities that support business growth.
• Proven experience generating inbound leads through digital marketing campaigns.
• Strong portfolio demonstrating measurable campaign results.
• Experience marketing professional services, consulting firms, B2B businesses, or corporate brands is highly desirable.
• Experience planning and executing webinars, email campaigns, and digital lead-generation initiatives.
• Minimum of 5 years' experience in Digital Marketing, Content Marketing, Community Management, Brand Communications, Growth Marketing, or related roles.

Required Skills:

• AI-powered Marketing Tools
• Lead Generation
• Meta Business Suite
• Marketing analytics platforms.
• Marketing Analytics
• Canva
• Google Workspace
• Brand Positioning
• Campaign Management
• Copywriting & Storytelling
• CapCut
• Marketing Automation
• Audience Growth
• Community Management
• Webinar Marketing
• Email Marketing
• Content Marketing
• Digital Marketing Strategy
• B2B Marketing
• LinkedIn Marketing
• CRM platforms

Ideal Candidate
The ideal candidate is someone who:

• Can write compelling content that speaks directly to manufacturing business owners and executives.
• Uses AI and modern marketing tools to improve speed and quality of execution.
• Thinks strategically while executing efficiently.
• Is highly organised and capable of managing multiple campaigns simultaneously.
• Has experience building and nurturing online communities.
• Is proactive, self-driven, and results-oriented.
• Understands that marketing exists to generate business opportunities.
• Pays close attention to detail.
• Thrives in a fast-paced, growth-focused environment.
• Is an exceptional storyteller with strong commercial awareness.

Salary
N400,000 – N700,000 Monthly (Depending on experience and demonstrated capability.)

Why Join Us?

• Collaborate directly with senior leadership on strategic growth initiatives.
• Opportunity to build and scale digital communities that create measurable commercial impact.
• Opportunity to work on high-impact projects across multiple industries.
• Professional growth within a high-performance, collaborative, and innovation-driven environment.
• Exposure to consulting, manufacturing, pharmaceuticals, cosmetics, food processing, agribusiness, investment, and business transformation projects.
• Creative freedom to shape the company's digital presence and thought leadership.

How to Apply
Interested and qualified candidates should send their Applications to: [email protected] using "Application – Digital Marketer" as the subject of the email.

Note
Applications should include:

• Updated CV
• Links to campaigns, content, newsletters, communities, webinars, or projects that demonstrate measurable business impact.
• Portfolio of relevant work