Content Creator & Social Media Manager

We are recruiting to fill the position below:

Job Title: Content Creator & Social Media Manager

Location: Ikota, Lagos
Employment Type Full-Time
Department Marketing & Brand Communication
Reports to: Marketing Manager

Position Summary

• You'll create content, design marketing materials, run the social media communities, and work closely with the Videographer on anything that needs video. It's creative work, but it's strategic too: everything you make should be pulling in the same direction as the rest of Marketing, not just posting for its own sake.
• Beyond the day-to-day content, you'll bring ideas to the table - for campaigns, for storytelling, for how Arab Space shows up online - and help the Marketing Manager turn those into initiatives that actually generate leads.
• This role owns Arab Space's content - from the first idea to the finished post - and is responsible for making the brand feel alive across every platform we're on.
• Arab Space operates in a sales-driven environment, and content plays a real part in that. You're expected to help the business succeed - through excellent audience and client experiences, spotting opportunities where they arise, and protecting the brand's reputation in everything you publish.

Key Responsibilities
Content Strategy & Planning:

• Come up with ideas for campaigns, property launches, educational content, and brand storytelling - not just react to a schedule.
• Track trends, audience behaviour, and what competitors are doing, and let it inform what we post.
• Build the monthly content strategy and keep the content calendar current across every platform.

Content Creation & Brand Storytelling:

• Create engaging content for every Arab Space platform - captions, articles, newsletters, marketing copy.
• Keep everything consistent with Arab Space's tone of voice and brand identity.
• Produce content that showcases listings, market insights, client testimonials, and company culture.
• Tell the stories behind the brand - client wins, team milestones, what makes Arab Space different - in a way that actually lands.

Social Media & Community Management:

• Keep an eye on public sentiment and flag anything that needs escalating.
• Respond to comments, messages, and enquiries professionally and promptly - someone is always the first response a prospect gets.
• Manage Arab Space's presence across every approved platform, posting to the approved content calendar.
• Build a real online community around the brand, not just a follower count.

Graphic Design & Creative Development:

• Keep every piece on-brand - typography, colour, logo use - per the Marketing Policy's Brand Guidelines.
• Design property flyers, social graphics, event materials, brochures, presentations, and digital ads.
• Develop creative concepts that make campaigns more memorable, not just more frequent.

Campaign Support:

• Create campaign-specific content and coordinate with Sales to promote available properties.
• Produce content for launches, exhibitions, and events, and track how it's actually performing.
• Support the Marketing Manager in planning and running campaigns.

Personal Branding & Employee Advocacy:

• Give guidance on content ideas and captions when someone asks.
• Encourage staff to share listings and achievements professionally on their own platforms.
• Help colleagues build their own personal brand content in a way that still fits Arab Space's marketing goals.

Analytics, Reporting & Collaboration:

• Track content performance - engagement, reach, impressions, audience growth - against agreed KPIs.
• Work closely with the Videographer, Sales team, and Marketing Manager so everyone's content efforts add up to something bigger.
• Deliver weekly and monthly social media reports with real recommendations, not just screenshots of numbers.

Company-Wide Responsibilities:

• Share knowledge and support colleagues across departments.
• Beyond the specifics of the role, everyone at Arab Space is expected to:
  • Uphold the company's values and ethical standards.
  • Protect confidential company and client information.
  • Follow company policies and take part in required training and reviews.
  • Represent Arab Space professionally at all times.
• Arab Space operates in a sales-driven environment, and every role - including this one - is expected to support the company's commercial success: through excellent client experiences, spotting opportunities where they arise, and protecting the brand's reputation.

Key Relationships
Internal:

• Videographer
• Sales Manager and Sales Consultants
• Marketing Manager
• HR & Business Development Manager

External:

• Clients providing testimonials
• Followers and online community members
• Freelance creatives and vendors

Key Performance Indicators (KPIs)
Performance in this role is measured against indicators including, but not limited to:

Content Performance:

• Content calendar completion rate
• Consistency and quality of content
• Number of content pieces published
• Campaign content delivery

Social Media Performance:

• Engagement rate
• Community growth
• Follower growth
• Video views
• Reach and impressions

Lead Generation:

• Website traffic from social media
• Click-through rate
• Marketing-qualified leads generated through content
• Landing page conversions

Brand Performance:

• Brand consistency
• Employee advocacy participation
• Creative quality

Operational Excellence:

• Reporting accuracy
• Compliance with Brand Guidelines
• Timely delivery of creative assets

Requirements
Qualifications:

• Certifications in Digital Marketing, Social Media Management, Graphic Design, or Content Marketing are an advantage.
• A Bachelor's Degree or HND in Mass Communication, Marketing, Media Studies, Graphic Design, Communications, or a related field.

Experience:
Applicants should have:

• Experience running multiple social platforms professionally.
• A track record of creating content that actually supports lead generation, not just engagement for its own sake.
• Must currently reside on Lagos Island.
• A strong portfolio showing content, copywriting, and design work.
• 2–4 years' experience managing content and social media for a real estate company or luxury brand.

Core Competencies:
These apply to every role at Arab Space, not just this one - they're what we look for and coach toward regardless of department:

• Innovation
• Results Orientation
• Integrity
• Teamwork
• Problem Solving
• Communication
• Customer Focus
• Adaptability
• Continuous Learning
• Accountability

Required Skills & Competencies:
Content Creation:

• Copywriting
• Content strategy
• Editorial planning
• Storytelling
• Creative thinking

Graphic Design:

• Analytics
• Social Media:
• Flyer and social media design
• Community management
• Visual communication
• Content scheduling
• Presentation design
• Platform optimisation
• Brand consistency

Marketing:

• Digital marketing
• Campaign support
• Brand development
• Lead generation

Personal Attributes:

• Creativity
• Attention to detail
• Time management
• Professionalism
• Adaptability
• Initiative

Tools & Systems:

• ChatGPT and AI-Assisted Content Creation Tools
• Meta Business Suite
• Facebook
• Instagram
• Search Engine Optimization
• TikTok
• YouTube Studio
• Microsoft Office Suite
• LinkedIn
• CapCut
• Adobe Illustrator (preferred)
• Canva
• Google Workspace
• Adobe Photoshop (preferred)

Working Conditions:

• Occasional work outside regular hours to support campaign launches or live events.
• Mostly office-based, with occasional meeting or travel for property shoots, events, and client testimonials.
• Expected to represent Arab Space positively in every public-facing activity.

Career Progression:

• Marketing Manager (as skills and leadership develop)
• Brand Communications Manager
• Digital Marketing Manager
• A strong performer in this role can grow into positions such as:
• Senior Content & Social Media Manager

Success in This Role:

• Data matters, but so does whether the content makes someone trust Arab Space a little more than they did yesterday.
• Success here means content that people actually stop scrolling for - a growing, genuinely engaged community, campaigns that generate real leads, and a brand that feels consistent no matter where someone encounters it.