Marketing Specialists

We are recruiting to fill the position below:

Job Title: Marketing Specialist

Location: Lagos
Employment Type: Full-time

About the Role

• SabiWell is looking for a creative and performance-driven Marketing Specialist to build brand awareness, manage digital marketing campaigns, create engaging content, and support customer acquisition initiatives across both digital and traditional media channels.

Key Responsibilities

• Manage email marketing and customer engagement campaigns.
• Develop and implement integrated marketing campaigns.
• Create engaging content including graphics, videos, articles, and promotional materials.
• Support the Business Development Lead in lead generation and brand awareness initiatives.
• Stay updated on marketing trends and recommend innovative strategies.
• Coordinate offline marketing activities, events, and community engagement campaigns.
• Manage SabiWell's social media platforms and online communities.
• Develop content calendars and maintain consistent brand messaging.
• Execute digital advertising campaigns across Meta, Google, LinkedIn, and other platforms.
• Monitor campaign performance and prepare monthly marketing reports.

Requirements

• Knowledge of Meta Business Suite, Google Analytics, and social media advertising.
• Excellent communication and organizational skills.
• Experience with Canva, Adobe Creative Suite, or similar design tools.
• Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field.
• 2–4 years of experience in digital marketing or brand communications.
• Strong copywriting and content creation skills.

Skills:

• Campaign Management
• Brand Management
• SEO/SEM (Preferred)
• Social Media Management
• Content Creation
• Email Marketing
• Graphic Design
• Digital Marketing