Marketing Manager (Foton & Isuzu Vehicles)

We are recruiting to fill the position below:

Job Title: Marketing Manager (Foton & Isuzu Vehicles)

Location: Lagos
Employment Type: Full-time

Job Summary

• The ideal candidate will be responsible for driving brand awareness, executing marketing campaigns, managing customer engagement strategies, and strengthening market presence within the automotive industry.
• We are seeking an experienced and strategic Marketing Manager to lead brand positioning, marketing strategy, and business growth initiatives for Foton and Isuzu vehicle brands.

Key Responsibilities

• Represent the organization during exhibitions, trade events, and automotive industry engagements.
• Plan and execute integrated marketing campaigns across digital, traditional, and field marketing channels.
• Collaborate with sales teams to align marketing activities with revenue and business targets.
• Manage marketing budgets and ensure effective allocation of resources for maximum ROI.
• Develop promotional campaigns, product launches, and brand activation activities to increase sales performance.
• Monitor campaign performance, analyze marketing data, and prepare management reports.
• Strengthen customer retention initiatives and improve overall brand perception in the automotive market.
• Develop and execute marketing strategies to drive brand growth and market penetration for Foton and Isuzu vehicle brands.
• Conduct market research and competitor analysis to identify business opportunities and market trends.
• Build and manage brand positioning strategies to strengthen brand visibility and customer engagement.
• Manage relationships with dealers, distributors, corporate clients, and strategic partners.
• Oversee digital marketing activities including social media, online advertising, and lead generation campaigns.

Requirements

• Strong analytical skills with ability to interpret market and sales data.
• Excellent communication, negotiation, and stakeholder management skills.
• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or related field.
• Strong knowledge of digital marketing, customer acquisition, and brand development strategies.
• Strong experience managing vehicle brands, dealerships, or automobile product marketing.
• Prior experience in the automotive industry is mandatory.
• Proven track record in brand strategy, campaign management, and market expansion.
• Minimum of 3 - 5 years relevant experience in Marketing or Brand Management.
• Proficiency in Microsoft Office Suite and marketing analytics tools.