Growth Marketing Manager

We are recruiting to fill the position below:

Job Title: Growth Marketing Manager

Location: Lagos
Employment Type: Full-time

Role Overview

• This role is responsible for ensuring that African Things continues to grow as a recognised African brand by increasing brand awareness, generating new business opportunities, building strategic relationships, and ensuring our marketing efforts consistently communicate our brand story.
• We are looking for an enthusiastic, strategic, and commercially minded Brand & Growth Marketing Manager to drive the growth, visibility, and positioning of African Things locally and internationally.
• The ideal candidate is passionate about African culture, storytelling, branding, and business growth. They should be outgoing, confident, and comfortable representing African Things at events, exhibitions, networking opportunities, and meetings with potential customers and partners.
• They will work closely with the leadership team and marketing team to develop and execute strategies that increase awareness, attract customers, strengthen our market position, and support revenue growth.

Key Responsibilities
Brand Strategy & Growth:

• Develop initiatives that increase brand awareness, customer engagement, and market reach.
• Develop and execute strategic marketing plans that grow African Things’ brand presence locally and internationally.
• Identify opportunities to position African Things as a leading African gifting and lifestyle brand.
• Ensure all marketing activities align with the company’s vision, mission, and brand identity.
• Bring new ideas and strategies for scaling the African Things brand.
• Stay updated on industry trends, competitors, customer behaviour, and opportunities for growth.

Brand Representation & Partnerships:

• Identify partnership opportunities that increase brand visibility and business opportunities.
• Industry events
• Exhibitions
• Trade shows
• Build relationships with potential customers, corporate clients, retailers, partners, and other stakeholders.
• Corporate meetings
• Networking events
• Confidently communicate the African Things story, values, products, and impact.
• Act as a key ambassador for African Things by representing the brand at:

Lead Generation & Business Development Support:

• Partnerships
• Events
• Generate and nurture leads through:
• Maintain a pipeline of potential partnerships and customer opportunities.
• Campaigns
• Networking
• Work with the sales team to convert marketing opportunities into business growth.
• Industry connections
• Develop strategies to attract new customers, corporate clients, and international opportunities.

Marketing Execution & Team Coordination:

• Work closely with the social media/content team to ensure African Things is represented correctly across all platforms.
• Email marketing
• Offline marketing
• Events
• Website
• Monitor performance and recommend improvements.
• Customer communications
• Provide direction on content strategy, campaigns, messaging, and storytelling.
• Social media
• Ensure marketing activities are executed consistently across:

Campaign Management & Analytics

• Track key marketing metrics including:
• Measure campaign performance and provide insights on what is working and areas for improvement.
• Website traffic
• Conversion opportunities
• Brand awareness
• Customer engagement
• Plan and oversee marketing campaigns that support brand awareness and sales growth.
• Event performance
• Leads generated

Required Skills & Experience
Must Have:

• Strong communication and presentation skills.
• Strong organisational skills with the ability to manage multiple projects.
• Ability to build relationships with different stakeholders.
• Experience representing a company at events, exhibitions, or networking opportunities.
• Strong understanding of branding, storytelling, and customer engagement.
• Experience managing marketing teams or working collaboratively with creative teams.
• Experience developing and executing marketing strategies.
• 3+ years experience in marketing, brand management, business development, or a related role.

Preferred:

• Experience with international markets.
• Experience in luxury, lifestyle, fashion, gifting, culture, or creative industries.
• Experience working with B2B and B2C audiences.
• Understanding of digital marketing, social media, email marketing, and SEO.

Personality Fit

• A brand champion who cares deeply about how African Things is perceived.
• Passionate about African culture and storytelling.
• Someone who takes ownership and pushes ideas forward.
• A strong communicator who enjoys meeting new people.
• Strategic and able to think beyond individual campaigns.
• Creative but also commercially focused.
• We are looking for someone who is:
• Energetic, confident, and naturally outgoing.
• Proactive and able to identify opportunities without being told.

Success in This Role Looks Like:

• Improved marketing execution across all channels.
• Stronger visibility at relevant exhibitions, fairs, and industry events.
• A consistent and recognisable African Things brand presence.
• Increased brand awareness locally and internationally.
• A clear roadmap for scaling the African Things brand.
• Within the first 12 months, the Marketing Manager should help African Things achieve:
• Growth in qualified leads and partnership opportunities.