Marketing Analyst

Elite Logistics & Development Services Limited is an indigenous company with its operating office in Lagos and duly registered under the companies and allied matters ACT 1990 with RC1195367. ELADS Limited prides itself in meeting modern-day civil engineering, construction and general contracts administration challenges and ensuring timely, successful completion of projects.

Elite Logistics & Development Services Limited strives to conduct its business fairly and honestly with consideration to the long-term needs of all its stakeholders. Competitive tendering, professional management, quality construction, an excellent safety record, a proven ability, cooperative and proactive approach have ensured our delivery of highest quality workman Poship and client satisfaction in both the public and private sectors.

We are recruiting to fill the position below:

Job Title: Marketing Analyst

Location: Lagos
Employment Type: Full-time

Job brief

• To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.
• Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.
• We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients.
• Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities.

Responsibilities

• Analyze sales funnels and customer intent
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Track email campaign metrics (delivery, open, click-through rates)
• Work closely with sales and marketing teams to identify opportunities for new client acquisition
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
• Measure ROI of online and offline advertising campaigns
• Recommend website and campaign optimizations
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement

Requirements and skills

• Expertise in Google Analytics
• In-depth understanding of SEM campaign strategies and SEO practices
• BSc in Marketing or relevant field.
• Experience with PPC campaigns
• Work experience as a Marketing Analyst or similar role
• Analytical abilities
• Good knowledge of MS Excel