Elizabeth Maddeux provides a range of human resources solutions designed to empower your workforce, enhance technical proficiency, refine soft skills, and accelerateorganizational growth for better impacts by enhancing organizational dynamics through a well-rounded and robust human resource intervention.
We are recruiting to fill the position below:
Job Title: Head of Marketing
Location: Ikeja, Lagos
Employment Type: Full-time
Job Summary
- The Head of Marketing is responsible for developing and executing strategic marketing initiatives to drive customer acquisition, product adoption, brand visibility, and business growth for the bank.
- The role focuses on promoting financial products and services to target segments such as SMEs, traders, salary earners, and low-income individuals while ensuring alignment with regulatory standards and the bank’s growth objectives.
Key Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with the bank’s business goals.
- Monitor market trends, customer needs, and competitor activities.
- Lead and develop the marketing team.
- Set KPIs and monitor the effectiveness of marketing activities.
- Prepare periodic reports on marketing performance, ROI, and brand impact for management.
- Collaborate with sales, product, operations, and branch teams to drive business growth.
- Conduct market research and competitor analysis to identify opportunities and trends
- Prepare and manage the annual marketing budget and ensure optimal resources utilization.
- Oversee the development of marketing materials, brochures, and promotional content.
- Support branch and sales teams with lead generation and marketing initiatives.
Qualifications & Experience
- Bachelor’s Degree in Business Administration, Marketing or related field
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Strong understanding of customer-focused marketing.
- 8–10 years’ experience in marketing, with at least 3–5 years in a leadership role.
- Experience in banking, microfinance, fintech, or financial services is highly preferred. Skills & Competencies
- Strategic thinking and execution
Compensation
- Competitive Salary: N500,000 - N700,000 per month.
- Health Insurance.
- Employer Contributory pension.
How to Apply
Interested and qualified candidates should send their CV to: [email protected] using "Head of Marketing" as the subject of the mail.
Application Deadline 27th February, 2026.
