Social Media Strategist Job

Tailored Talent - Our client, a Fashion company, is recruiting to fill the position below:

Job Position: Social Media Strategist

Job Location: Osapa London - Lekki, Lagos
Employment Type: Full-time

Job Overview

• They are seeking a talented and proactive Social Media Strategist to manage and elevate their brand presence across multiple platforms.
• The ideal candidate is someone with a deep understanding of social media trends, strong content creation skills, and experience executing successful strategies in a fast-paced, fashion-forward environment.
• You will be working closely with the Creative Director and marketing team to ensure their content aligns with the brand’s identity and drives measurable growth.

Key Responsibilities

• Manage all social media platforms including Instagram, TikTok, WhatsApp, X (Twitter), Facebook and others.
• Create, plan, and schedule content using a well-structured content calendar.
• Generate visually appealing, trendy and engaging content including reels, stories, carousel posts, and videos.
• Attend and cover live events, fittings, photoshoots, and campaigns — capturing real-time content and behind-the-scenes footage.
• Develop and implement goal-driven strategies that align with the brand’s short and long-term objectives.
• Monitor, respond to, and engage with followers and customers across all platforms.
• Collaborate with other departments including the Creative Manager, Production team, Design Manager, and Customer Service.
• Track key metrics and generate monthly reports with insights, analytics, and recommendations for improvement.
• Supervise social media interns and ensure content is posted promptly and consistently.
• Identify influencer and partnership opportunities and assist in brand collaboration management.

Qualifications

• Bachelor’s degree in Mass Communication, Business Administration, or a related field.
• 2 - 3 years of proven experience as a Social Media Strategist or Manager
• Strong iPhone content creation skills and expertise in video editing apps such as CapCut.
• Proficiency in graphics design tools like Canva or Adobe Illustrator.
• Strong copywriting and content writing skills with excellent command of grammar and brand tone.
• Excellent project management and organizational skills.
• Strong understanding of social media analytics tools (Instagram Insights, TikTok analytics, Meta Business Suite, etc.).
• Experience with paid advertising and boosting posts via Instagram and Facebook ads.
• Ability to work under pressure, meet deadlines, and adapt to last-minute changes.
• Experience in a fashion brand or understanding of fashion content, styling, and visual storytelling is a strong plus.
• Work Schedule:6 days weekly with one day off (non-fixed).

Salary
N180,000 - N250,000 per month.