Flutterwave was founded on the principle that every African must be able to participate and thrive in the global economy. To achieve this objective, we have built a trusted payment infrastructure that allows consumers and businesses (African and International) make and receive payments in a convenient border-less manner.
We are recruiting to fill the position below:
Job Title: Growth Marketer
Location: Lekki, Lagos
The Role
- Flutterwave is hiring a Growth Marketer.
- This role will be responsible for driving on-ground growth and brand expansion for Send App within Nigeria, building a vibrant local ecosystem that fuels both domestic adoption and diaspora transaction growth.
- The Growth Marketer will lead grassroots user acquisition efforts, community engagement initiatives, in-market partnerships, and structured consumer feedback loops that directly inform product development.
- This is a highly execution-focused role.
- The ideal candidate is an operator who thrives in the field, builds strong community presence, activates partnerships, and scales localized growth playbooks similar to early-stage consumer fintech expansion strategies.
What You’ll Do
Market Growth & User Acquisition:
- Develop and execute a Nigeria-first growth strategy focused on aggressive user acquisition and brand awareness.
- Drive on-ground activations including community events, campus tours, market storms, trade clusters, and local ecosystem engagements.
- Build scalable grassroots growth playbooks tailored to Nigeria’s diverse regions and demographics.
- Own growth KPIs across active users, new user acquisition, transaction volume and local retention, driving them through a full 360 marketing approach spanning both above the line and below the line tactics.
Community and Ecosystem Engagement:
- Establish and grow strong community presence across key Nigerian cities and states.
- Lead local engagement initiatives such as community roundtables, focus groups, and user listening sessions.
- Build ambassador and community champion programs to deepen grassroots penetration.
- Drive visibility at relevant fintech, SME, youth, and creator ecosystem events.
In-Market Partnerships:
- Identify, negotiate, and execute partnerships with Nigerian banks, fintechs, cooperatives, trade associations, community groups, and event organizers.
- Build mutually beneficial partnerships that accelerate user acquisition and drive transaction growth.
- Collaborate with enterprise and regional teams to align partnership strategy with broader Nigeria business objectives.
Brand Awareness & Positioning:
- Lead localized brand campaigns that resonate with Nigerian audiences across online and offline channels.
- Work closely with Brand and Communications teams to ensure consistent, culturally relevant messaging.
- Drive hyperlocal marketing experiments and scale high-performing acquisition channels.
- Ensure strong visibility and presence across priority Nigerian cities and regions.
Consumer Insights & Product Feedback Loop:
- Design and lead structured consumer feedback mechanisms including focus groups, surveys, and community listening sessions.
- Create a tight Nigeria-based customer ? product ? growth loop that improves product-market fit and user retention.
- Continuously test, measure, and optimize local growth initiatives based on user data and insights.
- Translate on-ground insights into actionable recommendations for Product and Growth teams.
Performance Tracking & Scaling:
- Own reporting for Nigeria growth metrics and provide regular insights to senior leadership.
- Run rapid growth experiments and iterate based on performance data.
- Build repeatable frameworks that can scale across additional Nigerian regions.
- Support expansion initiatives that strengthen the two-sided ecosystem between Nigeria and the diaspora.
What We’re Looking For
- Bachelor’s Degree from an accredited university.
- 7+ years of experience in Growth Marketing, Field Marketing, Consumer Marketing, or Ecosystem Development within fintech, telecom, FMCG, or high-growth consumer technology environments.
- Demonstrated ability to develop in-market partnerships that directly impact growth metrics.
- Data-driven mindset with experience managing performance KPIs and running growth experiments.
- Strong stakeholder management skills and ability to collaborate cross-functionally with Product, Brand, Finance, and Operations teams.
- Deep understanding of Nigeria’s consumer landscape and regional market dynamics.
- Proven track record of driving aggressive user acquisition in Nigeria through on-ground and community-led strategies.
- Strong experience building and executing grassroots growth campaigns.
How to Apply
Interested and qualified candidates should:
Click here to apply
