Head, Marketing & Partnership

Job Title: Head, Marketing & Partnership

Location: Ikoyi, Lagos
Employment Type: Full-time
Work Mode: Hybrid

Job Description

• The Head, Marketing & Partnerships will be responsible for developing and executing the bank's marketing, business development, and partnership strategies to drive customer acquisition, deposit mobilization, revenue growth, brand visibility, and market penetration.
• The successful candidate will lead initiatives that strengthen the Bank's market position, build strategic relationships, and support the achievement of business growth objectives.

Key Responsibilities
Marketing Strategy and Brand Management:

• Ensure consistency of messaging across digital and traditional marketing platforms.
• Manage and protect the Bank's brand identity across all communication channels.
• Oversee the development and execution of marketing campaigns, promotions, and product launches.
• Develop and implement the Bank's marketing and communications strategy aligned with business objectives.
• Drive brand awareness, customer engagement, and market positioning initiatives.

Business Development and Customer Acquisition:

• Develop initiatives to drive customer acquisition, retention, and portfolio growth.
• Identify new market opportunities and growth segments.
• Collaborate with business units to support revenue generation objectives.
• Lead deposit mobilization and customer growth strategies.
• Develop and execute strategies to increase product adoption and cross-selling opportunities.

Strategic Partnerships and Alliances:

• Identify, develop, and manage strategic partnerships that support the Bank's growth objectives.
• Build relationships with fintechs, corporates, associations, institutions, government agencies, and community organizations.
• Monitor partnership performance and ensure value realization.
• Explore opportunities for co-branded products, financial inclusion programs, and ecosystem partnerships.
• Negotiate and manage partnership agreements and collaborative initiatives.

Digital Marketing and Customer Engagement:

• Leverage digital channels to improve brand awareness and customer acquisition outcomes.
• Lead digital marketing initiatives across social media, email marketing, content marketing, and online advertising channels.
• Monitor customer engagement metrics and campaign performance.
• Drive customer education and financial literacy initiatives.
• Support digital banking adoption and customer onboarding initiatives.

Market Research and Competitive Intelligence:

• Conduct market research to identify trends, customer needs, and emerging opportunities.
• Monitor competitor activities and industry developments.
• Recommend innovative approaches to strengthen market competitiveness.
• Generate insights to support product development, pricing strategies, and business decisions.

Stakeholder Management:

• Build and maintain relationships with key internal and external stakeholders.
• Represent the Bank at industry events, conferences, exhibitions, and networking engagements.
• Collaborate with Product, Operations, Risk, Finance, Compliance, and Technology teams to ensure successful execution of initiatives.
• Manage relationships with marketing agencies, vendors, and service providers.

Performance Management and Reporting:

• Continuously evaluate and optimize marketing and partnership strategies.
• Develop and track key marketing and partnership performance metrics.
• Prepare periodic reports on campaign performance, partnership outcomes, customer growth, and return on investment.
• Manage the department's budget and ensure efficient utilization of resources.

Qualifications and Experiences
Education:

• Master's Degree or MBA will be an added advantage.
• Bachelor's Degree in Marketing, Business Administration, Communications, Economics, Banking & Finance, or a related field.

Experiences:

• Minimum of 7–10 years' experience in Marketing, Business Development, Partnerships, Sales, or Customer Acquisition within the financial services sector.
• Proven track record of driving business growth, customer acquisition, and partnership development.
• At least 3 years in a leadership or managerial role.
• Experience within Banking, Microfinance, Fintech, Digital financial services, or related industries is highly preferred.

Professional Certifications:

• Chartered Institute of Marketing (CIM)
• Chartered Institute of Bankers of Nigeria (CIBN)
• National Institute of Marketing of Nigeria (NIMN)

Core Competencies:

• Leadership and Team Management.
• Market Research and Analytics.
• Negotiation and Influencing Skills• Relationship Management.
• Business Development.
• Communication and Presentation Skills.
• Commercial Acumen.
• Partnership Management.
• Strategic Marketing.
• Customer Acquisition and Retention.
• Strategic Thinking.
• Brand Management.
• Digital Marketing.
• Deposit Mobilization.