Digital Marketing Strategist

Location: Lagos

Job brief

• Ultimately, you should be able to effectively connect our brand with our online customers.
• We are looking for an experienced Digital marketing strategist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.
• If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team.

Responsibilities

• Analyze web traffic metrics and suggest solutions to boost web presence
• Research products, services and current strategies to identify new opportunities
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Establish best practices in digital marketing
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Stay up-to-date with digital technologies developments.
• Identify advertising needs
• Build strong clients relationships through social media interaction

Requirements and Skills

• Hands on experience with online marketing tools and practices
• Solid knowledge of web analytics tools like Google Analytics
• Experience implementing and optimizing Google Adwords campaigns
• Excellent verbal and written communication skills
• Strong analytical and project management skills.
• Familiarity with web design and HTML
• BSc Degree in Marketing, Advertising or relevant fields
• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Demonstrable experience with SEO/SEM and CRM software