Customer Relation Management & Retention Manager Job

Multipro Consumer Products Limited is the largest company in Nigeria dealing in Sales, Haulage and Logistics. MCPL was founded in 1996 as a fully owned company of the Tolaram Group. The first product sold by MCPL in 1996 was Indomie and since then it has played a seminal role in making Indomie a household brand in Nigeria. MCPL over the years has grown adding 13 brands in various categories comprising of Noodle, Snacks, Milk, Cereal, Oil, Homecare and Personal Hygiene.

Role Purpose

• To drive repeat purchases and long-term customer loyalty through strategic lifecycle marketing, targeted retention campaigns, and well-structured loyalty programs.

Responsibilities

• Plan and execute multi-channel campaigns across email, SMS, and push notifications to engage and retain customers.
• Design and manage loyalty and reward programs that incentivize repeat purchases and deepen brand affinity.
• Segment customers based on behavior, purchase history, and lifecycle stage to deliver targeted and personalized campaigns.
• Track key customer lifecycle metrics, identify drop-off points, and implement strategies to improve retention and engagement.

KPI

• Repeat Purchase Rate
• Customer Lifetime Value (CLV)
• Retention Rate
• CRM-Driven Revenue
• Coupon Redemption Rate

Skills and Competencies:

• Proficiency in CRM platforms and marketing automation tools such as MoEngage, Braze, or HubSpot.
• Strong expertise in customer segmentation and lifecycle marketing strategies.
• Experience with A/B testing and data-driven campaign optimization.
• Analytical mindset with the ability to translate data insights into actionable marketing decisions.

Ideal Background:

• Minimum of 3 years of experience in CRM, lifecycle marketing, or retention marketing.
• Prior experience working with e-commerce or Direct-to-Consumer (D2C) brands.
• If you are passionate about building lasting customer relationships and driving measurable growth through data-led marketing, we would love to hear from you.