Area Sales Manager (Oil, Fats & Cereal Products Category)

We are recruiting to fill the position below:

Job Title: Area Sales Manager (Oil, Fats & Cereal Products Category)

Location: Makurdi, Benue

Purpose

• To drive sales and revenue growth for the Oil, Fats and Cereal Products Category within the assigned geographical area by developing and executing sales strategies, managing distributor relationships, and achieving category-specific sales and market share targets.

The Job?

• Track and report sales performance, providing insights and recommendations to improve category performance and market share.
• Execute sales strategies to achieve volume, revenue, and market share objectives for the Oil, Fats and Cereal Products portfolio.
• Train and develop sales representatives to strengthen execution capabilities within the category.
• Ensure effective distribution, stock availability, and minimal stock-outs across all channels for category products.
• Monitor market trends, competitor activities, and consumer preferences within the Oil, Fats and Cereals category, identifying growth opportunities.
• Ensure compliance with company policies and industry regulations.
• Manage and strengthen relationships with distributors, wholesalers, and retailers to optimize category availability, visibility, and distribution reach.
• Implement promotional activities and merchandising strategies to enhance category awareness and shelf presence.
• Collaborate with the marketing team to execute category-specific trade marketing initiatives.

The Person Must?

• Strong data analysis, reporting, and performance management skills.
• Mandatory experience in FMCG, specifically within the Oil, Fats and Cereal Products Category (non-negotiable).
• Ability to identify and capitalize on category growth opportunities and market gaps.
• Proven ability to drive sales growth and deliver targets within the category.
• Strong experience in distributor and channel management.
• Strong expertise in Route-to-Market (RTM) and territory management strategies.

Qualification

• Bachelor’s degree in business administration, Marketing, or a related field.

Experience:?

• Minimum of 5–7 years’ experience in FMCG sales.
• Mandatory: Proven experience managing or selling Oil, Fats and/or Cereal Products (non-negotiable).
• Strong background in territory management, distributor management, and trade execution.