Social Media & Content Creation Manager

Job Summary

The Social Media & Content Creation Manager is responsible for developing, managing, and executing Genesis Couture’s digital content strategy. This role focuses on building brand visibility, increasing engagement and Awareness,improve marketing effort and increase sale, promoting collections through creative and consistent storytelling across social media platforms.

Key Responsibilities

Content Creation & Strategy

Develop and execute content strategies aligned with the brand’s identity and marketing goals.

Create high-quality content including photos, videos, reels, captions, and stories.

Plan and manage monthly content calendars for all social media platforms.

Coordinate photo shoots, styling, and behind-the-scenes content.

Social Media Management

Manage and grow Genesis Couture’s presence on Instagram,TikTok, Facebook, and other platforms.Post content consistently and engage with followers through comments and messages.

Monitor fashion and social media trends and apply them creatively.

Track analytics and prepare performance reports.

Brand Representation

Ensure all online content reflects Genesis Couture’s tone, values, and luxury positioning.

Collaborate with designers, models, photographers, and marketing teams.

Respond to basic inquiries professionally or escalate to customer care where required.

Qualifications & Requirements

Proven experience in social media management or digital content creation.

Strong writing, communication, and storytelling skills.

Knowledge of social media tools, trends, and analytics.

Creative eye for fashion, aesthetics, and branding.

Basic photo/video editing skills are an advantage.

Key Competencies & Skills

Content planning and storytelling

Social media management

Creativity and trend awareness

Brand communication

Analytics and reporting