Senior Product Marketing Manager (PMM)

2026-03-27
Remote, USA
Not specified
Marketing & Communications

At Rayda, we are on a mission to enable organisations to unlock value from their fixed assets through its entire lifecycle. Today, we do this by providing organisations with a comprehensive and all-inclusive fixed asset solution to enable them to acquire, manage, insure, track and dispose of their fixed assets globally.

We are recruiting to fill the position below:

Job Title: Senior Product Marketing Manager (PMM)

Location: Remote
Employment Type: Full-time
Industry: Technology

Core Responsibilities
Positioning and messaging (primary):

Own Rayda’s positioning and product narrativesDefine ICPs, personas, and buying triggers for technical audiencesMaintain messaging consistency across sales and marketingDecide what messaging should not exist

Go-to-market strategy across products:

Define the role each product plays in the GTM strategyClarify who each product is for (and who it is not for)Shape launch, pilot, and partner narrativesPrevent effort being spread too thin

Market testing and learning:

Design and manage messaging, segment, and channel testsPartner with Demand Gen to execute experimentsMeasure results and turn them into clear GTM decisionsKill ideas that do not validate in the market

Sales enablement and alignment:

Work closely with Sales to understand objections and deal frictionOwn sales enablement assets (decks, one-pagers, narratives)Ensure assets are practical, reused, and grounded in real conversations

Collaboration and insight:

Feed validated market insight back into ProductPartner with Comms & Brand to turn narratives into contentEnsure marketing activity ladders back to GTM goals

How you are measured
You will be evaluated on:

Clarity and credibility of positioning with technical buyers
Alignment between marketing activity and target ICPs
Ability to explain why deals are won or lost.
Effectiveness and reuse of sales enablement assets
Quality of market tests and resulting decisions

Requirements
This role is a strong fit if you:

Have PMM experience in B2B SaaS selling to technical audiences
Experience executing GTM strategy for the UK, US and EU Market
Are comfortable running and interpreting market experiments
Can make trade-offs and defend focus
Care about outcomes more than volume of output.
Deep understanding of the UK, US and EU Market
Have worked with IT managers, security teams, or CIO-level buyers

This role is not a good fit if you:

Want a narrow or purely executional PMM role
Prefer brand-led marketing over GTM clarity
Avoid direct interaction with sales or customers

First 90 days (expected outcomes)

30 days: Clear ICP definitions and core narratives
60 days: Market tests running with defined success criteria
90 days: Consistent messaging and evidence of improved sales clarity
If you want real ownership over positioning, experimentation, and go-to-market strategy for a technical B2B product, this role is for you.

Benefits