Remote Creative Lead, Paid Social

THE ROLE

You'll lead creative strategy and account management on a growing portfolio of paid social accounts (Meta primarily, some TikTok). Mix of B2C and B2B: you need to be strong on both. You'll:

1. Own creative strategy from ICP research through brief through iteration
2. Lead client relationships on most of your accounts
3. Manage vendor production (designers, video editors, voice talent)
4. Translate Meta and TikTok performance into client-facing narratives
5. Build creative systems we can scale

You'll work alongside our paid social media buyer, who runs campaign optimization and execution. You don't need to teach him the platform. You do need to engage with him on what's working and why.

You'll report to the founder.

WHAT WE EXPECT

You operate autonomously. You take a problem, you come back with a solution. You ship to standard without being chased. You catch your own mistakes before clients do.

If you need a manager to set your priorities or review your drafts, this isn't the role.

WHO YOU ARE

1. Track record of US-targeted paid social creative that performed (not just looked good), across both B2C and B2B
2. Native or near-native US English. Most of our clients are US-targeted and the work has to land.
3. Comfortable in client meetings as the senior voice in the room
4. Have owned creative on accounts end-to-end, not just executed pieces under someone else's lead
5. Have run vendor production: written briefs, given revisions, shipped final assets
6. AI-fluent in your daily workflow
7. Able to hold real conversations about Meta and TikTok mechanics. You don't need to be the deepest technical voice; you need to keep up.

HOW THIS WORKS

1. Part-time, remote
2. Hourly: $50 to $80 per hour depending on experience
3. Targeting $2,500 to $4,000 per month to start as we calibrate scope and hours together
4. Hiring for a long-term relationship. As KEF and your book grow, this role grows: more hours, expanded scope, bonus structure tied to client retention and growth, with a path to full-time based on fit and interest