Modern Trade Manager (Key Accounts)

Grand Oak Limited (GOL) - We are the largest Manufacturer of SpiritsandWines, we believe our spirits should have character; an authenticity derived from where they are distilled, bottled and the philosophies of those who distil them.

There are many attributes that describe us resolute, self-sufficient, tough, hard-working, enduring, emotional, passionate, philosophical and engaging.

We are recruiting to fill the position below:

Job Title: Modern Trade Manager (Key Accounts)

Locations: Lagos Mainland and Island, Lagos

Purpose of Job

• The Modern Trade Key Accounts Manager focuses on the development of the on-trade strategy and execution. The role develops and sustains strategic relationships with the company's largest and most critical on trade accounts, ensuring that mutual business goals are achieved.
• This role involves driving sales growth, and maximizing profitability through tailored solutions and effective negotiation.
• The role works closely with cross-functional teams to deliver exceptional service, align with corporate objectives, and identify opportunities for expansion and improvement in the on-trade channel, ultimately contributing to the company's market leadership and long-term success.

Principal accountabilities

• Achieve sales targets and revenue growth objectives by identifying opportunities for upselling and cross-selling within key accounts, maximizing the company's profitability and market share.
• Work closely with internal teams, including marketing, product development, and supply chain, to deliver integrated solutions that meet key clients' needs, ensuring seamless execution and enhancing client satisfaction.
• Track and analyse key account performance metrics, providing regular reports and insights to senior management for informed decision-making, enabling the company to adapt strategies and improve outcomes.
• Contribute to the overall strategic planning process by providing insights and recommendations based on key account performance and market dynamics, helping to shape the company's long-term direction and success.
• Create detailed sales plans for national key accounts to guide sales activities and objectives, ensuring targeted growth and alignment with overall sales strategies and company goals.
• Oversee the affairs for the on-trade channel for prime SBU, for the effective management and coordination of all business activities.
• Develop and implement comprehensive on trade account strategies tailored to key clients' needs to drive sales growth and achieve business objectives
• Monitor market trends and competitor activities to identify opportunities and threats, adapting account strategies accordingly to maintain a competitive edge and capitalize on market shifts.
• Build and maintain strong, long-term relationships with key clients to ensure satisfaction, loyalty, and ongoing business, fostering trust and collaboration for mutual growth.
• Enhance brand awareness and visibility within key accounts by implementing targeted marketing initiatives and promotional activities, ensuring that the company's brand stands out in the market and resonates with consumers.
• Manage the budget for key account activities, ensuring efficient allocation of resources and maximizing return on investment, supporting the company's financial health and strategic initiatives.

Key Performance Indicators

• Budget management
• Sales value
• Sales volume
• Outlets’ retention rate
• Visibility in outlets
• ROI
• Customers’ satisfaction
• Consumers’ engagement
• Brand awareness

Job Requirements
Education:

• Minimum requirement: First Degree/ HND/MBA

Experience:

• Minimum requirement: 10years Cognate experience
• Added Advantage: In beverage industry.