Marketing Specialist Job

mDoc is digital health start up that leverages behavioral science, data, technology and quality improvement methodologies to improve access to quality healthcare for people with chronic health needs in sub-Saharan Africa. We are seeking an all-star product suite lead to join our team. Our ethos is etched in the belief that augmenting the healthcare & technology landscape is paramount to helping Africa unlock its true potential. We are on a mission to transform how African healthcare consumers receive the support they need to live longer, healthier, happier and more productive lives.

We are recruiting to fill the position below:

Job Position: Marketing Specialist

Job Location: Abuja

The Role

• As Marketing Specialists, you will own our B2B, B2C, and B2B2C marketing strategy across Nigeria and lead campaigns tied to our expansion plans.
• You'll build multi-channel programmes that acquire users, deepen engagement, and keep them coming back — all while championing a brand that is changing how people experience healthcare.
• This is a high-autonomy, high-impact role. You'll work closely with our Data, Communications, Product, and Clinical teams. You should be as comfortable in a spreadsheet as you are in a brand strategy deck.

What You'll Do

• Develop and execute marketing strategies for B2B, B2C, and B2B2C audiences
• Design multi-channel campaigns (social, email, content, influencer, promotions) to drive acquisition and long-term engagement
• Own and evolve mDoc's brand identity — look, feel, voice, and value proposition
• Lead social media strategy across Instagram, Facebook, Twitter, and more
• Create personalised outreach campaigns tailored to member demographics
• Build and launch a pilot affiliate and influencer marketing programme
• Develop enterprise account marketing strategies and launch campaigns
• Create industry-specific case studies and pitch materials for B2B partners
• Direct content strategy and calendar; manage internal teams and freelancers
• Drive SEO through strategic content development
• Grow and optimise email marketing for reach and conversion
• Streamline operations — build an internal self-serve resource hub with templates and brand assets
• Analyse campaign metrics continuously and make data-driven decisions
• Manage agency relationships and surface new marketing opportunities

What We're Looking For

• Bachelor's Degree in Business, Marketing, or related field
• 5+ years of marketing experience with a strong track record
• Proven brand management, social growth, SEO, email, and new product launch experience
• Analytical mindset — you use metrics to make decisions, not just report on them
• Excellent communicator across diverse audiences
• Experience managing agencies and cross-functional teams
• Comfortable with digital tools, data analytics, and Google/MS Office
• Able to manage competing priorities and deliver on tight timelines
• Entrepreneurial mindset — comfortable building in a startup environment
• Based in or willing to relocate to Lagos or Abuja

Why mDoc?

• Mission-driven work at the forefront of African digital health
• Exposure to the full marketing mix from day one
• High-autonomy role with real room to build and lead
• Collaborative global team that moves fast and supports one another

Method of Application
Interested and qualified candidates should send their CV and a Cover Letter to: [email protected] using the Job Position as the subject of the email.

Note: Only shortlisted applicants will be contacted.