Marketing and Social Media Officer

Location: Ogba, Lagos
Employment Type: Full-time

Job Summary

• The Marketing and Digital Marketing Officer is responsible for developing and executing digital marketing strategies that increase brand awareness, generate leads, drive direct bookings, and maximize occupancy and revenue for the short-let apartment.

Key Responsibilities

• Manage and optimize apartment listings across Online Travel Agencies and other booking platforms.
• Collaborate with internal teams to enhance customer touchpoints, ensuring an exceptional brandexperience
• Monitor listing performance and implement strategies to improve visibility and bookings.
• Manage all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring regularandengaging content.
• Maintain customer databases and segment audiences for targeted campaigns.
• Ensure descriptions, amenities, pricing, availability, and images are accurate and up to date.
• Monitor campaign performance and improve engagement metrics.
• Develop and execute email marketing campaigns for promotions, loyalty programmes, and guest engagement.
• Plan and execute online campaigns to promote apartment bookings, seasonal offers, discounts, and special packages.
• Identify opportunities to increase direct bookings and reduce reliance on third-party booking platforms.

Requirements

• Proficiency in Microsoft Office Suite and marketing software/tools.
• Strong data-driven mindset with the ability to analyze performance metrics and optimizecampaigns.
• High attention to detail with excellent planning and organizational skills.
• Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
• Excellent copy writing, communication, and storytelling skills.
• Proficiency in social media platforms, content creation, and digital marketing tools.
• Ability to work independently and thrive in a fast-paced environment while meeting deadlines.
• 2-4 years of experience in a Brand Management, Marketing, or Social Media role
• Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion.