Darey.io is a DevOps virtual learning Bootcamp. In the Darey.io social learning program, you will take your knowledge and certifications and apply them to solve real problems. You may start with little or no IT knowledge but, after completing 30 hands-on projects, you are as good as other engineers with 3 years in the industry.
We are recruiting to fill the position below:
Job Position: Brand Communications Manager
Job Location: Lagos
Job Type: Full Time
Role Summary
- This is not a content creation role.
- This is a content operations and strategy role responsible for running a high-volume, multi-brand content engine across the Darey.io ecosystem.
- You will own the end-to-end content machine from strategy to production, distribution, and performance ensuring that all brands show up consistently, clearly, and at scale.
- You are not here to “post content.”
- You are here to build, run, and optimize a system that drives growth.
About the Ecosystem:
- You will be responsible for content across three interconnected brands:
Darey.io (Tech Education):
- Focus: Tech career transformation
- Goal: Drive learner acquisition
- Content Angle: Transformation stories, career pathways, job outcomes
Xterns.ai (Work Experience Platform):
- Focus: Talent placement & work experience
- Goal: Attract talent + build employer trust
- Content Angle: Proof of work, real-world experience, hiring success
Dare (Founder Brand):
- Focus: Thought leadership & trust building
- Goal: Build credibility across the ecosystem
- Content Angle: Insights, storytelling, tech career guidance
Key Responsibilities
Content Strategy & Brand Positioning:
- Own and evolve the content strategy across all brands
- Develop monthly content calendars aligned with campaigns and growth goals
- Maintain consistent brand voice across platforms
- Write or oversee founder-led content (especially LinkedIn)
- Translate business goals into clear content direction
Production & Content Operations:
- Plan and execute monthly batch shoot days (3 per month)
- Create shoot plans, scripts, and content briefs
- Coordinate videographers and production logistics
- Oversee post-production workflow (editing, feedback, approvals)
- Ensure minimum output of 80 videos monthly
Distribution & Platform Management:
Manage publishing across:
- LinkedIn
- YouTube
- Instagram
- TikTok
- Schedule content using GoHighLevel (GHL)
- Set up and manage content automations and funnels
- Ensure consistency in posting cadence (no gaps)
Content Repurposing System:
- Turn long-form content into multiple short-form assets:
- Shorts/Reels/TikToks
- Carousels
- Quote graphics
- Written posts
- Build and manage a repeatable repurposing pipeline
- Maximize content value across platforms
Team Leadership & Coordination:
- Manage and supervise:
- Video Editors
- Videographers
- Graphic Designer
- Assign tasks, track delivery, and maintain quality standards
- Ensure editors meet weekly output targets
- Provide structured feedback and performance guidance
Performance Tracking & Optimization:
- Track and analyze:
- Views
- Engagement rates
- Follower growth
- Platform-specific KPIs
- Produce monthly performance reports
- Identify winning content and scale it
- Fix underperforming areas with clear action plans
The Content Machine You Will Run:
- 80 videos per month
- 3 batch shoot days monthly
- Multi-platform distribution system
- Structured repurposing pipeline
- Automated scheduling via GHL
- This system already exists.
- Your job is to run it, improve it, and never let it break.
Requirements
Experience:
- 3–5 years in:
- Content strategy
- Brand communications
- Content production or media operations
- Experience managing multi-platform content at scale
- Strong exposure to video production workflows
- Familiarity with African/Nigerian digital audience
Core Skills:
- Strong writing and storytelling ability
- Content planning and execution
- Project management (high-volume workflows)
- Deep understanding of social platforms & algorithms
- Data-driven decision-making
- Team management and coordination.
