Sales & Marketing Officer (Real Estate)

Location: Ologolo, Lekki - Lagos

About the Role

• The ideal candidate will be responsible for generating leads, marketing properties, sourcing potential buyers and tenants, managing property listings, and driving sales and rental transactions.
• We are seeking a proactive, results-driven, and experienced Sales and marketing Officer to join our team.
• The successful candidate must possess strong sales, negotiation, and relationship management skills, with a proven ability to close deals and contribute to business growth.

Key Responsibilities
Property Marketing and Promotion:

• Promote properties through social media, networking events, referrals, and other marketing channels.
• Ensure all marketing materials accurately reflect property features and benefits.
• Develop and implement effective marketing strategies to promote available properties.
• Conduct property presentations, inspections, and site visits for prospective clients.
• Create and manage property listings across various online and offline platforms.

Lead Generation and Client Acquisition:

• Follow up on inquiries and convert prospects into active clients.
• Build and maintain a strong pipeline of qualified prospects.
• Generate new business opportunities through networking, referrals, and direct outreach.
• Maintain a database of leads and client interactions.
• Identify and source potential buyers, investors, and tenants.

Property Sales and Rentals:

• Prepare and present property proposals to prospective clients.
• Conduct negotiations between property owners and prospective buyers or tenants.
• Facilitate the sale and rental of residential and commercial properties.
• Ensure sales and rental targets are consistently achieved.
• Guide clients through the sales or leasing process from inquiry to closing.

Property Search and Management Support:

• Assist in managing property portfolios and maintaining accurate records.
• Coordinate property inspections, viewings, and handover processes.
• Conduct market research to identify available properties and investment opportunities.
• Liaise with property owners regarding property availability and updates.
• Source suitable properties that align with client requirements.

Client Relationship Management:

• Build and maintain strong relationships with clients, property owners, and investors.
• Ensure high levels of customer satisfaction and repeat business.
• Maintain regular communication with clients throughout the transaction process.
• Provide professional advice on property investments, market trends, and opportunities.
• Address client concerns and provide timely solutions.

Market Research and Reporting:

• Monitor real estate market trends, competitor activities, and pricing strategies.
• Provide recommendations to improve marketing and sales performance.
• Gather and analyze market data to identify opportunities for business growth.
• Prepare periodic reports on sales activities, client engagements, and market insights.

Key Performance Indicators (KPIs)

• Revenue generated from sales and leasing activities.
• Achievement of monthly and quarterly sales targets.
• Property sales and rental transactions completed.
• Number of qualified leads generated monthly.
• Growth of property portfolio and client database.
• Client acquisition and retention rates.

Requirements

• Strong networking and relationship-building skills.
• Proficiency in Microsoft Office applications and digital marketing platforms.
• Valid driver's license and practical driving experience will be an added advantage, as the role may require frequent property inspections, client meetings, and site visits across various locations.
• Professional appearance and presentation skills.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and meet targets with minimal supervision.
• Bachelor's Degree or HND in Marketing, Business Administration, Estate Management, Real Estate, or a related field.
• Strong understanding of the real estate market and property sales processes.
• Strong organizational and time management skills.
• Proven ability to generate leads and close sales transactions.
• 2–4 years of proven experience in real estate marketing, sales, or property management.