Paid Search Specialist

???? Description

• Own end-to-end paid search campaigns across Google and Microsoft Advertising.
• Lead non-brand category expansion (CRM, project management, workflow automation).
• Regularly analyze performance and deliver weekly updates and testing briefs.
• Execute structured experiments and drive continuous improvement in paid search.

???? Requirements

• Deep SEM expertise: 4+ years hands-on paid search on Google & Microsoft Advertising.
• Technically fluent: conversion tracking, value-based bidding, and smart bidding.
• PLG/self-serve experience: product-led orgs and optimizing for signups.
• Builder mindset with AI: use AI to speed up analysis and automation.
• Analytical, hypothesis-driven: pull insights from data and tell a story with Looker.
• Strong communicator: surface updates and collaborate with teams.
• Detail-oriented and organized: manage multiple campaigns and workstreams.

???? Benefits

• Duration: 6-month contract with potential to extend.
• Start Date: ASAP.
• Work Schedule: 30-40 hr/week.
• Location: Remote (United States).

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