Lead Motion Designer

We are recruiting to fill the position below:

Job Title: Lead Motion Designer

Location: Abuja (FCT)
Employment Type: Full-time

Key Responsibilities
Motion Graphics & Animation:

• Align all creative output with existing Whot Studios brand assets and visual identity; propose new creative concepts where a fresh direction is needed.
• Design and produce high-quality 2D and 3D animated videos, incorporating live footage where relevant — tailored for digital and social media audiences.
• Deliver 2 to 3 finished videos per week, combining animated and live footage formats, in varying durations from 30 seconds to 2 minutes.
• Create storyboards, animation concepts, and full motion graphics sequences for explainer videos, game showcases, brand campaigns, and promotional content.

Video Editing & Post-Production:

• Optimise all video output for the specific requirements of each platform including Instagram Reels, IG Stories, YouTube, LinkedIn, X (Twitter), and TikTok, adapting pacing, format, and tone accordingly.
• Produce 1 to 2 static design assets per week alongside the video output, as required by the marketing calendar.
• Edit raw footage and B-roll into polished, platform-ready short-form videos with appropriate voiceovers, background music, sound effects, text overlays, transitions, and brand elements.
• Ensure fast-turnaround revision cycles: high-priority revisions completed within 24 to 48 hours of receiving feedback.

User-Generated Content (UGC) Strategy:

• Monitor UGC volume, quality, and engagement as a key indicator of community health and brand loyalty.
• Develop the creative frameworks, templates, and visual prompts that make it easy for players to create and share branded content reducing the brand's dependency on produced content alone.
• Design and lead UGC programmes that turn Whot Africa players into active brand advocates including winner showcases, player testimonials, gameplay highlight campaigns, community challenges, and tournament content.
• Curate, repurpose, and amplify the best UGC across Whot Studios' channels giving players visibility and driving organic community growth in the process.

Team Direction & Content Quality:

• Actively contribute to cross-functional creative and strategic discussions bringing a marketing and growth perspective to product decisions, player experience conversations, and business development opportunities.
• Lead the development and approval of the monthly and quarterly content calendar, ensuring alignment with game launches, commercial milestones, seasonal moments, and platform best practices.
• Provide strategic creative direction and day-to-day guidance to the Social Media Manager and Content Creator setting the standard for what gets published and ensuring every piece of output serves a clear purpose.
• Coach and develop direct reports providing specific, constructive feedback on performance, building their skills, and holding them accountable to output quality and deadlines.

Creative Strategy & Innovation:

• Implement at least 1 significant design or content change per quarter based on player or user feedback, ensuring the creative output reflects the audience's preferences.
• Propose at least 2 new creative approaches, visual styles, or content formats per quarter to keep the brand's output fresh, competitive, and engaging.
• Monitor trends in gaming content, motion graphics, and social media to identify opportunities for the brand to stand out.
• Share at least 1 design prototype, experiment, or creative concept with the team each month as part of a culture of continuous creative exploration.

Campaign Support & Ad Hoc Production:

• Coordinate with the CEO and relevant stakeholders on campaign briefs, timelines, and delivery expectations
• Produce platform-specific ad creatives adjusting tone, format, and pacing to match campaign objectives, whether for brand awareness, user acquisition, or community engagement.
• Lead creative production for special campaigns, game launches, events, and ad hoc video needs outside the standard weekly output schedule.