Key Account Manager

2026-04-17
Lagos, Nigeria
Not specified
Marketing & Communications

Robert Walters - Established in 1985, Robert Walters is a world-leading specialist professional recruitment group. We employ over 4,100 talented people across 30 countries worldwide.

We are recruiting to fill the position below:

Job Title: Key Account Manager – Industrial Marketing

Job Reference: PAABNR-3E8DE70C
Location: Lagos
Contract Type: Perm
Specialism: Sales & Marketing
Focus: Manufacturing
Industry: Manufacturing and Production
Workplace Type: Hybrid
Experience Level: Associate

Role Overview

The role focuses on market development, brand positioning, dealer engagement and driving business growth across industrial segments.
It requires extensive field travel, strong industry networking and hands-on execution of regional marketing initiatives.

Key Responsibilities

Develop and execute region-specific industrial marketing strategies
Build, manage and grow key accounts and dealer networks
Track ROI of marketing initiatives and prepare performance dashboards
Execute digital marketing initiatives and gather customer and market feedback
Coordinate with cross-functional teams to align branding and business objectives
Plan and execute product launches, dealer meets, exhibitions and trade fairs
Conduct competitive market analysis and identify new business opportunities
Support sales teams with product demonstrations, marketing tools and benchmark studies

Requirements
Qualifications:

Bachelor’s Degree / MBA or certification in Marketing/Business Development

Experience & Skills Required:

Minimum 5 years’ experience in B2B / Industrial Marketing
Excellent communication, planning and execution capabilities
Analytical mindset with strong reporting skills
Willingness to travel extensively
Strong industry connections within Cement, Steel, Power and Mining sectors
Proven experience in product branding, channel development and lifecycle management

Ideal Candidate Profile: