Digital Marketing Expert

Hiring Company: StartupHR Africa

Our client is looking for a highly skilled digital marketer who deeply understands paid advertising, funnels, creatives, conversion psychology, and performance marketing.

Your responsibility is to drive qualified leads, applications, webinar registrations, and customer acquisition profitably for our client.

You must understand how to market to Africans, immigrants, and Black professionals in the USA, Canada, UK, and Africa.

This role requires both creativity and analytical thinking.

Core Responsibilities

- Launch and manage paid advertising campaigns across Meta, Google, TikTok, YouTube, and other platforms

- Build and optimize funnels, landing pages, VSLs, and webinar campaigns

- Improve conversion rates across the customer journey

- Work closely with sales and product teams to improve customer acquisition

- Analyze ad performance and optimize based on data

- Develop strong hooks, creatives, offers, and ad angles

- Manage retargeting, email nurturing, and lead warming systems

- Monitor CAC, ROAS, CPL, conversion rates, and funnel performance daily

- Continuously test creatives, copy, audiences, and offers

Ideal Candidate

- Strong performance marketing experience

- Deep understanding of funnel psychology and customer behavior

- Strong copywriting and creative strategy ability

- Experience scaling ads profitably

- Strong understanding of diaspora and African audiences

- Comfortable operating in fast-moving environments

- Highly data-driven and execution-focused

Environment

This is not a basic social media role.

We are looking for someone who understands aggressive customer acquisition, performance marketing, and scalable growth systems.