Digital Content & Community Manager Job

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.

Job Location: Maryland, Lagos
Employment Type: Full-time

Responsibilties
Content Creation & Scheduling:

• Develop and execute a consistent content calendar across all relevant social media platforms, aligned with event timelines and marketing objectives.
• Write compelling, on-brand copy for posts, captions, stories, reels, etc. on all digital touchpoints
• Brief the designer on visual content requirements, providing clear direction on messaging, tone, and creative intent
• Review and approve all content for brand consistency, accuracy, and quality before publishing
• Repurpose event content — highlights, testimonials, behind-the-scenes moments — into evergreen digital assets

Community Management:

• Manage all community channels including social media inboxes, comment sections, WhatsApp broadcast lists, and any owned community platforms
• Respond to direct messages, comments, and enquiries in a timely, warm, and on-brand manner
• Monitor audience sentiment and flag recurring feedback, concerns, or trends to the wider team
• Foster genuine connection and loyalty within the community through consistent, meaningful engagement
• Grow the audience organically through strategic engagement, collaborations, and community-driven campaigns

Live Event Social Media Coverage:

• Lead real-time social media coverage during events, capturing and publishing content that brings the live experience to audiences online
• Coordinate with photographers, videographers, and the wider content team on event day to ensure a steady flow of high-quality assets
• Publish live updates, stories, and reels during events to maximise reach and engagement in real time
• Manage any event-specific hashtags, geotags, and digital activations to drive audience participation

Audience Growth & Engagement Strategy:

• Develop and implement pre- and post-event digital campaigns to build anticipation, drive ticket sales, and sustain audience interest between events
• Identify and engage relevant influencers, brand advocates, and community voices to amplify event reach
• Track and analyse content performance metrics and translate insights into actionable improvements
• Contribute to post-event reports with digital performance data including reach, engagement, follower growth, and sentiment

Requirements

• Bachelor's Degree in Marketing, Communications, Media Studies, or a related field
• 3 – 5 years of experience in social media management, digital content creation, or community management
• Proven experience managing social media for events, lifestyle brands, or entertainment-focused organizations.
• Strong portfolio demonstrating content creation across multiple platforms
• Experience with live event social media coverage is a strong advantage

Skills & Competencies:

• Excellent copywriting skills with a strong sense of tone, voice, and audience
• Deep understanding of social media platforms, algorithms, and content best practices
• Strong visual sensibility and ability to brief and collaborate effectively with designers
• Ability to read analytics and draw meaningful insights
• Highly organised with the ability to manage a content calendar across multiple events simultaneously
• Energetic, personable, and genuinely passionate about community building
• Proficient in social media management tools, Canva or Adobe Suite (basic), and analytics platforms.

Benefits

• Competitive salary based on experience
• Hybrid work mode
• Health Insurance Cover
• Group Life Insurance cover
• Contributory Pension Scheme
• ?Data and airtime monthly allowance.