Marketing Specialist

???? Description

• Own email campaigns from planning to deployment, QA, testing, and reporting.
• Build and optimize automated journeys and audience segmentation in Salesforce Marketing Cloud.
• Develop email content aligned with goals, brand voice, and audience needs.
• Conduct A/B tests on subject lines, copy, CTAs, send times, and segments.
• Monitor campaign performance: opens, CTRs, conversions, and engagement.
• Translate insights into actionable recommendations to improve performance.

???? Requirements

• Bachelor’s degree is required.
• 5+ years in marketing with emphasis on email marketing and automation.
• Expert Salesforce Marketing Cloud knowledge: Journey Builder, Automation Studio, Email Studio.
• Strong experience writing marketing content across email, blog, SEO, and social media.
• Strong understanding of SEO and on-page optimization best practices.
• Familiarity with SQL or AMPscript within Salesforce Marketing Cloud.

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