Sales and Marketing Executive at Book24



  2022-03-24
  Nigeria

Book24 was founded in 2020 in Lagos, Nigeria. Book24.ng, the official website for Book24 Integrated Services Limited (RC – 1781838) is a start-up Travel and Entertainment Solution Company.

We are recruiting to fill the position of:

Job Title: Sales and Marketing Executive

Location: Lekki Phase 2, Lagos
Job Type: Full-time
Job Schedule: Mondays – Fridays with alternate Saturdays

Job Summary

  • We are looking for a highly confident, well-spoken and result-driven marketing executive with verifiable experience of achievements in the Travel industry while delivering a high-quality service to both existing and potential clients.
  • As a Marketing Executive, you will be responsible for managing multiple marketing channels including online and offline.
  • Managing marketing budgets across all channels, establishing, and delivering content and SEO strategies while leading a motivated marketing team tasked with expanding our customer base.
  • This role would suit an experienced Senior Sales and Marketing Executive with previous extensive travel industry experience looking to take the next step into a more senior position.

Job Description

  • Managing the relationships and cooperative marketing campaigns with a range of suppliers including but not limited to Hotels, Car Rentals, and Airlines.
  • Creating bespoke marketing proposals, managing the marketing budget for all activity, including reconciliation for all paid media campaigns and reporting back to management presenting ROI on completed marketing activity.
  • Ability to engage in face-to-face sales and marketing engagement with customers at a higher level including presentations and sales pitches.
  • Lead and manage the marketing team to ensure the team is motivated.
  • Marketing and promoting the company and its products and services to get ahead of the competition while making cold calls to potential customers and closing deals.
  • Develop and implement a business development strategy in collaboration with Management to achieve more online and offline sales.
  • Working with in-house teams to establish and deliver onsite content and SEO strategies & objectives.
  • Producing reports on the performance of SEO with an expectation to deliver tangible increases in traffic.
  • Work closely alongside the Digital Performance Manager to deliver PPC strategies to generate effective CPC, CTR and ultimately e-commerce transactions.
  • Lead the planning and execution of campaign and trigger emails to ensure effective open and click-through rates for all email activity.
  • Working closely with the Graphic Designer to develop new creative templates.
  • Working closely with the team to devise the social media schedule and prepare engaging posts which generate engagement.
  • Develop loyalty incentives for existing customers to increase CLV (customer lifetime value).

Qualifications / Experience Required

  • Minimum of 2 years experience in travel working with an industry leader in a similar role with strong convincing skill.
  • Extensive digital marketing experience including but not limited to setting & implementing strategies and managing sizeable marketing budgets across various channels.
  • Experience in setting multi-channel targets, measuring an activity and presenting results.
  • Experience in analytics tools, general numerical and analytical skills, advanced Google Doc & MS Excel skills.
  • Strong analytical, project management skills and insights are essential within the travel industry.
  • Strong written and verbal communication including the ability to present suggestions, recommendations and results with knowledge and confidence.
  • Must be customer-centric and able to handle complaints and disputes effectively and timely.
  • Team player with the ability to relate with colleagues and key partners at all levels to develop compelling offers and drive sales growth.

Salary

  • N60,000 Basic, plus Transport allowance and commission-based incentives.

How to Apply
Interested and qualified candidates should send their CV to: book24global@gmail.com using the Job Title as the subject of the mail.

Note: Applicants must reside on the island.



This job originally appeared elsewhere


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