(Remote Work) Senior Director, Web and Digital Marketing - Red Canary



  2024-01-04
  Remote, Remote


Job Overview

  • Job Title Senior Director, Web and Digital Marketing
  • Hiring Organization Red Canary
  • Company Website https://redcanary.com/
  • Remote Locations Worldwide
  • Job Type  Remote, Full-Time

Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber threats. We’re a cyber security company who protects, supports and empowers organizations to make better security decisions so they can focus on their mission without fear of cyber threats.

The combination of our market-defining technology and expertise prevents breaches every day and sets a new standard for partnership in the industry. We’re united in our commitment to customers and grounded in our values, which earned us a place on the Forbes Best Start-up Employers 2022 list.  If our mission resonates with you, let’s talk.

What We Believe In

– Do what’s right for the customer

– Be kind and authentic

– Deliver great quality

– Be relentless

Challenges You Will Solve

The Senior Director, Web and Digital Marketing will own RedCanary.com. They will work with various leaders to devise the strategic direction of the site and prioritize what’s best for user experience based on knowledge of Red Canary’s customers. They will be responsible for managing performance against website KPIs as well as oversee the site’s customer experience, conversion and content optimization / SEO strategy. They will work closely with other areas of the go-to-market team to collaboratively approach making RedCanary.com a best-in-class website. The Senior Director, Web and Digital Marketing will manage at least one Digital Marketing Manager and ensure that all paid media, including paid search, display and paid social, aligns with the website roadmap. This position is also responsible for managing any website development and / or migration projects.

The ideal candidate will ensure best use of website resources and opportunities for integration of various initiatives and goals based on the company’s strategic priorities. Ideally, they will have worked with more than one CMS platform and understand related marketing technology including web analytic tools, search marketing, and marketing automation.

Target Compensation: $220,940 + bonus and equity

Why Red Canary?

Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way.

At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary:

https://resource.redcanary.com/rs/003-YRU-314/images/Benefit%20Summary%202023.pdf

Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Job Responsibilities

  • Lead the development and implementation of Red Canary’s website, keeping the target audience, buyer journey and key messaging in mind.
  • Own the website’s end-to-end strategic roadmap and socialization of that roadmap with the broader go-to-market organization and senior leadership.
  • Maximizing the volume of quality of leads and pipeline that are generated by the website.
  • Lead the SEO strategy and initiatives to grow organic traffic, improve search engine rankings, and build website performance.
  • Translate company goals into new website strategies to present a consistent, coherent and meaningful user experience.
  • Act as the primary owner of RedCanary.com’s migration, and related technologies.
  • Manage custom development needs of the website, including deployments of ongoing enhancements, bug resolutions, technical recommendations, and optimization to improve site performance, operability and visibility.
  • Own and enhance web KPIs using existing data, knowledge of the space, and insights in partnership with the performance marketing team. Lead regular reporting of progress and learnings to drive ongoing optimization.
  • Own website and landing page conversion rate optimization strategy, partnering with various teams to drive ongoing improvements to the user experience and acquisition.
  • Partner with Legal team to ensure website compliance (e.g. copyright and data protection GDPR, etc.)
  • Lead recommendations and implementation of new and modern digital marketing practices, innovation opportunities, capabilities, and tactics.
  • Work with internal stakeholders (product marketing, community, recruiting, sales, etc.) to understand their evolving business needs and goals to help define the web strategy, content, and relevant features that support those goals.
  • Ensure content authors and CMS users follow created processes and adhere to website governance.

Job Requirements

  • 10+ years of experience in web-specific technologies and web / SEO strategy
  • Experience with related digital tools and techniques to improve UI and web engagement.
  • Basic knowledge of web applications, programming languages, and web services, such as APIs, HTML5, CSS, JavaScript, JQuery, PHP, and web user interface design (UI)
  • Superb communication capabilities – written, verbal and visual/spatial.
  • Strong understanding of content management systems and crafting online experiences for scale, including delivering highly usable and reusable toolsets for our business partners
  • Experience leading and collaborating with cross-functional teams.
  • Experience deploying and optimizing paid media strategy for digital channels, including paid search, paid social and display

How To Apply

Click “Apply” below to fill in the application form!

More Information

  • Remote Job Location Anywhere
  • Salary Offer $220,940
  • Experience Level Senior Level
  • Education Level Non Specific
  • Working Hours to be arranged (full time based )
  • Job Application Via Custom Application Page

Click link to Apply


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