Digital Marketing Intern in Virtual, CAN, Canada



  2024-01-20
  , Canada


As a Digital Marketing Intern you will get to work with a variety of colleagues, while working on projects that will help us grow. Our ideal candidate is someone who excels in an online environment and enjoys building communities. While your focus will be on social media content and student events, you will occasionally be asked to assist with ongoing campaigns; copywriting and basic video editing skills are a bonus.

You will be at the forefront of new and improved efforts to reach Pearson’s end customers (the users of our resources): students. You understand the student community - and you want to help make their lives better! What’s in it for you? Beside compensation, this internship will grow your network and help you acquire marketing & communication skills, while providing you with knowledge of various marketing strategies.

As a Digital Marketing Intern, you will be responsible for:

Social Media & Design

  • Create original design pieces, including illustrations and infographics. This role will have access to Adobe Creative Cloud and Canva

  • Develop clear and engaging content that helps build our student community and addresses learner needs

  • Support the development of our social media footprint on multiple channels, ensuring that you’re speaking to audience segments effectively and competently

  • Help grow new and existing social networks by increasing brand awareness and engagement rates

Events

  • Assist with the preparation, development and delivery of promotional materials for events

  • Support with outreach to, and management of, event speakers and moderators

  • Organize and participate in activation efforts at both virtual and in-person events

Other responsibilities

  • Assist with copywriting and video editing duties

As a Digital Marketing Intern, you possess:

  • A passion for making a difference through education

  • Ability to take on responsibility

  • Written and verbal communication skills, and willingness to reach out to stakeholders

  • Excellent organization & time-management skills and ability to work independently

  • Ability and willingness to tap into a wide network of students and become a social, vocal ambassador for the marketing team

  • An eye for design, with experience in Canva or Adobe Creative Cloud tools

  • Familiarity with various social media outlets (Instagram, Facebook, TikTok, etc) and social media marketing

  • Basic video editing skills (nice to have)

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need.?All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: PROJECT/TEMPORARY WORKFORCE

Organization: Higher Education

Schedule: FULL_TIME

Req ID: 14411

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