Consumer & Shopper Content Senior Manager – Africa at Coca-Cola Company



  2022-08-25
  Lagos

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position below:

Job Title: Consumer & Shopper Content Senior Manager – Africa

Job Requisition ID: R-76565
Location: Lagos
Job Type: Full time
Reports To: Coca-Cola Category Lead – Africa
Travel Required: 0% – 25%
Relocation Provided: No

About the role

  • Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
  • Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
  • Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
  • Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
  • Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
  • Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

Role Requirements

  • Education: Bachelor’s Degree required.
  • Related Work Experience: 5 – 7 years of experience working in a strategic marketing capacity; experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.

Work Focus:

  • Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.

Communication Focus:

  • Communicate with both internal and external parties
  • Responsible for sharing information and influencing others

Key knowledge requirements:

  • Exceptional written and verbal communication skills
  • Articulate complex ideas in a clear, compelling manner
  • Collaborate and build consensus
  • Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
  • Lead and shape consumer research.

Skills:

  • Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Influencing Decisions, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process.

Deadline: 11th September, 2022.



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